Hardy Belchman Interview - Talks About Lupe Fiasco

Hardy Belchman is the creative director of the Maharishi brand.

In a recent interview with the Format Mag he talked about the rise of the Maharishi brand and what the future holds for Maharishi as a creative force away from the fashion world.

I'll just give you the part where they talked about Lupe.

Format: How good does it feel when musical figures such as Lupe Fiasco name-check the brand in songs that will be played worldwide? I understand that he is a very big fan of the label.

Hardy Belchman: Of course it always feels good to get name-checked or see somebody you respect wearing something you designed or created. There has been a long history of supportive and often collaborative relationships between MHI / Maharishi and musicians and artists of all kinds. I always prefer these kinds of relationships to flow naturally and be based on mutual respect;
Lupe Fiasco is a superstar.

If you are interested in the whole interview

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good read !

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